Almost 8 in 10 surveyed entered a store or business they had never visited before based simply on its signs
Told others about a business simply based on its signage
Believes that a business' signage reflects the quality of its products or services
Purchased a product or service because a sign caught their eye
Say the absence of signs deters them entering a store or business
Say poor signage (e.g., poor quality, misspelled words) deters them from entering a place of business
"During a two-year study, 165 independent small businesses surveyed their first-time customers or clients to determine what prompted their first visit. In all, 2,475 new customers were surveyed. When asked the question "How did you learn about us?" fifty percent responded that the company's signage was their first exposure to the business.